[Podcast] FDE Express | From Clients to Candidates to Employees: A Balanced Approach to Business Growth

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Show notes

On this episode of The Full Desk Experience, we learn about the three key audiences that staffing and recruiting organizations must serve for sustained success: clients, candidates, and internal employees. Kortney Harmon emphasizes the importance of investing in and acknowledging the value of internal employees as the third audience, highlighting their role in finding and convincing candidates to work with the company. By empowering employees with training, development opportunities, and recognition, organizations can cultivate a motivated, engaged, and successful workforce. Join us for a quick-hit episode filled with inspiration and food for thought for talent businesses.


Kortney Harmon [00:00:00]:

Staffing and recruiting organizations serve those three primary audiences clients, candidates and internal employees. Don’t forget the last one. While clients and candidates yes, they’re often the focus, that third audience should not be overlooked. Hi, I’m Kortney Harmon, staffing and recruiting industry principal at Crelate. Welcome to FDE Express, a short and beat format of the full desk experience. We’ll be diving into specific topics to how you can grow your firm within ten minutes or less. Each episode will cover quick hit topics to give you inspiration and food for thought for your talent. Businesses, staffing and recruiting organizations play a crucial role in connecting clients with qualified candidates.

Kortney Harmon [00:00:53]:

Let’s face it, that’s what we’re here for and that’s what we’re best at. While most businesses are very familiar with two primary audiences of clients and candidates, there’s a third audience that often goes unnoticed, but holds an immense significance in the success of your talent organizations. So stay tuned as I’m going to delve into those three key audiences served by staffing and recruiting organizations and emphasize the importance of acknowledging each of those audiences separately for sustained growth and success within your industry. Clients form the first and most apparent audiences. For staffing and recruiting organizations, there is a foundation of business. These are the companies and organizations seeking talented individuals to fill job vacancies. Clients rely on staffing and recruiting agencies to understand their specific hiring needs, identify top tier candidates, and provide a seamless recruitment process. By prioritizing client requirements and understanding their businesses, staffing and recruiting organizations like yours can establish strong partnerships and build a reputation for delivering exceptional results with the speed and efficiency you need.

Kortney Harmon [00:02:05]:

Effective client management also leads to increased client retention, referrals, establishing key accounts, and ultimately, sustained business growth. Candidates are your second key audience. Third year talent pool the lifeblood of any staffing and recruiting organization. These talented individuals are actively or passively seeking employment opportunities, and they rely on staffing and recruiting agencies like yours to connect them with their next potential employer. The success of a staffing organization really hinges on the ability to attract, engage and nurture that pool of highly qualified talent. So by understanding your candidates career aspirations, what motivates them? Their skills and preferences? Recruiters can match them with sustainable job opportunities, providing win win situations for both your candidates and your clients. Building long term relationships with those candidates not only ensures successful placements and redeployment of your talent, but it also generates positive word of mouth for referrals, making your agency or firm the go to place for top talent. Now, while candidates and clients are the most apparent audiences, the third audience, frankly, is overlooked.

Kortney Harmon [00:03:23]:

Yet it holds a paramount importance for sustained success. Frankly, I think it’s the most important for your business today. This audience consists of internal employees working within the firm or agency itself. It’s the heartbeat of your business. These employees are responsible for sourcing screening, matching candidates with client requirements, they are the ones that are convincing your clients and candidates to come work with you for you over anyone else. They possess the expertise, the knowledge and industry insights necessary to excel in their roles. Acknowledging and nurturing this internal talent pool is really vital for making a motivated and engaged workforce. So please, in a world where retention, reskilling, and reputation are all the rage, invest in your employees.

Kortney Harmon [00:04:19]:

Invest in their training, their professional development programs within your organization, and listen to them. Listen to your teams about the systems they use, what they need, what they like, what they don’t like, and help enhance their skills and knowledge to enable them to provide exceptional service to your clients and candidates that your organization serves. But don’t stop there. Recognize and reward their outstanding performance. It will foster a positive work environment and cultivate employee loyalty. Engaged internal employees will go the extra mile to deliver outstanding results, contributing to client satisfaction, candidate success, and overall growth within your organization. Staffing and recruiting organizations serve those three primary audiences clients, candidates and internal employees. Don’t forget the last one.

Kortney Harmon [00:05:12]:

While clients and candidates yes, they’re often the focus, that third audience should not be overlooked. By acknowledging and investing in these audiences, organizations can create a strong foundation for success, prioritizing client needs, and delivering exceptional candidate experiences. Yes, they are key. But by nurturing and empowering internal employees with training and recognition, it’s the secret sauce that enables your organization to stand out from the competition and scale your operations. So by understanding and catering to these needs of all three audiences, you can achieve long term growth, enhance your client relationships, attract top talent, and most importantly, maintain a motivated, successful workforce. That’s all for today’s episode of FDE Express. I’m Kortney Harmon with Crelate. If you have any questions or topics you’d like for us to cover in future episodes, please feel free to submit them to [email protected] or ask us live next session.

Kortney Harmon [00:06:22]:

And don’t forget to subscribe to our podcast wherever you listen and sign up for our monthly events to keep learning and growing your business. Thanks for tuning in to FDE Express, a short and sweet format of the Full Desk experience. We’ll see you next time.

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