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In this episode of The Full Desk Experience, host Kortney Harmon discusses the importance that reputation has on talent retention in growing a firm. The episode emphasizes the need to showcase why your organization is the best choice for talented individuals and highlights the significance of measuring the candidate and employee experience journey. Listeners are encouraged to prioritize retention, embrace diversity and inclusion, and invest in employees’ growth and development.
Kortney Harmon [00:00:00]:
Your EVP is like the secret sauce. It sets you apart from other employers. It makes you an employer of choice. It’s all about the unique benefits and opportunities you offer to your employees. So take the time to clearly define and promote your EVP. Show talented individuals why choosing your organization is the best decision they can make and will truly change their future. Hi, I’m Kortney Harmon, staffing and recruiting industry principal at Crelate. Welcome to FDE Express, a short and sweet format of the full desk experience.
Kortney Harmon [00:00:39]:
We’ll be diving into specific topics to how you can grow your firm within ten minutes or less. Each episode will cover quick hit topics to give you inspiration and food for thought for your talent businesses. Today, we’re tackling the crucial topic the one of reputation of your talent business and why retention should be a top priority. If you didn’t get a chance to tune into our workshop with Dan Mori on performance management, career pathing and succession planning, do so. We will make sure we link it in the show notes. It’s a must listen for a deeper dive to this topic. Okay, folks, here’s the deal. We often get caught up in that never ending cycle of recruiting new talent.
Kortney Harmon [00:01:28]:
It’s what we do. But let me drop a truth bomb on you. You can’t solve your retention problems by consistently recruiting new people. It’s time to flip the script and put retention at the forefront, especially where our industry is going in our future years to come. Trust me, if we don’t prioritize keeping our talent, the talent businesses will always have its work cut out for them. Now, great news. This conversation isn’t only applicable for your own internal teams, but it’s a great conversation when consulting with your prospects and clients. It’s a two for one.
Kortney Harmon [00:02:06]:
Now, before we get into the nitty gritty, let’s talk about what’s happening out there in the workforce. Layoffs seem to be popping up left and right, both on your social media feeds and in the news. It’s tempting to think that the talent landscape might be shifting and employers will have an easier time finding qualified candidates in 2023. But here’s the cold, hard truth finding and keeping quality talent with in demand skills will remain a challenge for the foreseeable future. So how can you navigate these stormy talent waters? Let’s dive into some strategies that can make all the difference. First up, leverage your brand to connect with potential candidates on a deeper level. Your brand is more than just a logo or a fancy tagline. It’s the soul of your organization, and it plays a huge role in attracting the right talent.
Kortney Harmon [00:03:03]:
Make sure you effectively communicate your company’s mission, vision and values to forge an emotional connection with your potential candidates and future employees. Next on the list is articulating your employee Value Proposition. We’re going to call that the EVP employee value proposition. Both internally and externally, your EVP is like the secret sauce. It sets you apart from other employers. It makes you an employer of choice. It’s all about the unique benefits and opportunities you offer to your employees. So take the time to clearly define and promote your EVP.
Kortney Harmon [00:03:45]:
Show talented individuals why choosing your organization is the best decision they can make and will truly change their future. Now, let’s talk about measuring the candidate and employee experience journey. This is where you start paying attention to every step, from the initial application and interview process to onboarding training OnTheJob engagement and even offboarding. By understanding each touch point along this journey, you can identify areas for improvement. Create a positive experience that your candidates and employees will rave about. Last but not least, we’ve got to talk about some key strategies. Are you ready? Let’s go. Embrace diversity, equality, and inclusion.
Kortney Harmon [00:04:34]:
De and I like it’s. Nobody’s business. Build an inclusive culture that promotes growth and development. Invest in your employees learning and development to enhance their skills and keep them engaged. Don’t forget about providing opportunities for internal mobility. I say secret sauce all the time, but this is a secret sauce for retaining your top performers and enabling their career progression. It’s your what’s next? It’s their what’s next? They want to know. They don’t want the unknown.
Kortney Harmon [00:05:06]:
Now, if you’re scratching your head and struggling to answer some of these questions, it’s time to get cracking. Quality in demand talent has countless options out there. Their decisions will be heavily influenced by their experience with your brand at every turn. All right, my fellow talent warriors, remember this recruitment is just the beginning. To build a thriving talent business, you’ve got to lock down retention. It’s the secret ingredient to your story in this crazy competitive landscape. Don’t miss out on the episode with Dan Mori, and feel free to let me know your thoughts. That’s a wrap for today’s episode of FDE Express.
Kortney Harmon [00:05:46]:
I hope you’d enjoyed this session about your reputation for your talent business and the importance of retention. Stay tuned for our next episode, where we’ll dive into more staffing and recruiting goodness. Until then, this is Jortney Harmon signing off. That’s all for today’s episode of FDE Express. I’m Kortney Harmon with Crelate. If you have any questions or topics you’d like for us to cover in future episodes, please feel free to submit them to [email protected] or ask us live next session. And don’t forget to subscribe to our podcast wherever you listen and sign up for our monthly events to keep learning and growing your business. Thanks for tuning in to FTE Express, a short and sweet format of the full desk experience.
Kortney Harmon [00:06:31]:
We’ll see you next time.