Crelate Leadership Principles

Crelate is destined to be the leading provider of talent software solutions by helping businesses and people come together around shared opportunity for mutual benefits. We’re always guided by core values that help us listen, learn, and grow individually, but also collectively as a team. The following Leadership Principles empower us as we build industry-leading technology for professional recruiters.


Leaders are entrepreneurial. Successful entrepreneurs are creative, self-motivated, passionate, opportunistic, and optimistic. Successful entrepreneurs become leaders and demonstrate all the Crelate Leadership Principles. Entrepreneurs think big work tirelessly to achieve their goals. Entrepreneurs are flexible, they find the right balance of time, budget, scope, quality, to build value and create success.

Always Customer-Centric

Leaders start with customers and work backward. Every role in our organization connects directly with customers. Leaders empathize with customers and work to earn their trust. Leaders build a deep understanding of our customers.

Raise the Bar. Have High Standards.

Leaders have relentlessly high standards and attention to detail. Leaders benchmark themselves and their teams against the best. Others may think these standards are unreasonably high, but leaders set and raise the bar. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.


Leaders accomplish more with less. Leaders care and treat company resources as if they were your own. Leaders are frugal and scrappy. Constraints breed resourcefulness, self-sufficiency and invention. Resources that would have been squandered, are better invested in growth and customer success.


Leaders simplify and take an iterative approach to innovation, situations and challenges. Leaders know that perfect is the enemy of done and believe a good plan executed well today, is better than a perfect plan in the future. Leaders seek and use data to smartly simplify.

Earn Trust

Leaders earn trust. They listen, speak candidly, consult, seek diverse perspectives, learn, work to disconfirm their beliefs and treat others with respect. Leaders take ownership and are accountable. They lead by example and from the front. Leaders are right a lot; they have strong judgment and good instincts. Leaders are hands-on and operate at all levels. They stay connected to the details, understand all aspects of their business, audit frequently, and are skeptical when metrics and anecdote differ.

Have a Backbone. Challenge and Commit.

Leaders are not timid or afraid to lead. Leaders respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. However, once a decision is determined, they commit fully.


Leaders create the future. Leaders expect innovation from their teams and always find ways to make things simpler, faster, better, easier, more flexible. Leaders are externally aware, dream big and look for new ideas from everywhere. Leaders are builders and provide the will and energy to create something from nothing. Leaders find ways to use our product every day and never stop thinking of ways to make the product better.

Grow and Improve

Leaders have a growth mindset. Thinking small is a self-fulfilling prophecy. Leaders do not believe their abilities are fixed. Leaders believe that with persistence, effort, and learning their talent and abilities can always be improved. Leaders are self-critical, accountable and welcome feedback. Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. Leaders love to learn, better themselves, the people, and environment around them. Not knowing something drives you to grow and motivates you to new heights.

Hire and Develop the Best

Leaders hire and invest in great people. Leaders raise the performance bar with every hire and promotion. Leaders develop future leaders and take seriously their role in coaching, mentoring and helping others. Leaders recognize the potential and value of investing in future leaders. Leaders create new ways to scale their team through the growth of others. Leaders place trust in others so that potential leaders are empowered to lead.

Move Fast. Deliver Results.

Leaders are quick. Speed matters in business. Leaders make decisions quickly and get things done. In the face of uncertainty or competing priorities, leaders have a propensity for action. Leaders know that many decisions are reversible and do not succumb to analysis paralysis. Leaders challenge themselves and others to move at an aggressive (but not reckless) pace. Leaders focus on the key metrics for their business and deliver them with the right balance of scope, quality and timeliness.

Are you a future leader?