We power businesses that power the gig economy.™
Recruiting software that’s as flexible as the flexible workforce.
Crelate was founded to help talent-focused businesses build relationships with an increasingly dynamic global workforce. We believe great things happen when people and business come together around a shared interest and mutual benefit. We build software that reflects our shared values of collaboration, transparency and equality to help everyone connect with better opportunities.
What’s in the name?
Crelate – Pronounced /krēˈlāt/
The heart of recruiting is relationship building. Our name reflects this belief.
Create + Relationships = Crelate
Our Approach
Always customer-centric
We are on a mission to be the most customer-centric talent engagement and recruiting software solution provider on the planet.
Never stop improving
Listen, create, repeat. It’s simple to say, but hard to do. We take pride in our ability to bring an iterative, consultative and empathic approach to product development and delivery. We have a relentless passion for improvement and we’re always looking for new customer challenges we can tackle next.
Flexible by default
Talent management is fluid and collaborative by nature – we build software that reflects this belief. We let you skips steps, go back, change your mind and fill things in later. We’re known to say that if you can’t turn it off, it’s not a feature. If there are rules to enforce and processes to follow; they need be your rules and processes, not ours.
Love and listen to our customers
We believe that software is only as good as the service that comes with it. We take great pride in providing personalized and quality support in every way. We also love feedback, in fact we live for it. Everybody in our company speaks with customers. Period. Our approach is to listen to what customers say they want and then build what we know they need.
Sell it like we’d want to buy it
Our approach to pricing is to be transparent, reasonable and fair. We know we aren’t a fit for everyone and that’s OK. We’ll tell you what we’re good at and where we’re still improving. We have a business to run, just like you. Our goal is to continually improve our product, provide amazing support, and to do so at an industry leading value.
– Aaron Elder, CEO of Crelate
Our Management Team
Aaron Elder – Co-founder, CEO
Joe Onofrio – Five Elms
David Thacher – Product + Market Advisor
Aaron Elder
CEO & Co-founder
Aaron leads Crelate’s customer-centric approach to product design. A self-taught developer, experienced consultant and visual arts major; Aaron brings a blend of design, technical skills and customer empathy to the products he creates. Crelate is Aaron’s 4th successful product. The first was sold to Microsoft in 2001, where he led the Application + UX development teams for Microsoft Dynamics CRM 1.x to 3.0. After, Aaron and his co-founders, started a technical consultancy, which grew quickly to almost 150 strong. During this time, Aaron experienced first hand the challenges of recruiting and building a talent-based business. This business was sold to Avanade in 2010.
James Dulin
VP of Product
James grew his leadership style from his time in the U.S. Army, and has established a very collaborative environment for our Product Team to thrive in. With over 12 years of Project Management and Solution Architecture experience supporting enterprise customers, James has ingrained two traits into Crelate’s culture; A strong customer empathy, and an insatiable desire for improvement. Under James’ vision, Crelate is a very smart and intuitive application and our customers enjoy receiving new features at a release pace unrivaled in the industry.
Katie Stiles
VP of Finance & Operations
Katie is a dedicated accounting professional experienced in developing and implementing financial systems and HR processes that significantly improve profitability. Katie has served as the lead for all financial matters for 10 years at several tech companies in the Seattle area. She’s been responsible for managing all financial matters during company transitions from privately owned to publicly traded.
Colin Parker
VP of Marketing
Colin is a growth marketing leader with deep experience in marketing strategy, content marketing, SEO, and go-to-market execution for early and mid-stage start-ups. Colin has managed and worked alongside some of the best digital marketing minds in the industry on the agency side, and holds an MBA from the Foster School at the University of Washington.
Allora Doolittle
Director of Product Management
Allora started her career in the software industry as a developer for 6 years, learning the ins and outs of programming. She used her knowledge to pivot her career and take on Business Analyst roles at technology companies for over 15 years. Now at Crelate, Allora is responsible for Product Development and managing our engineering team’s bandwidth to release new Recruiting ATS and CRM functionality to Crelate customers.
Aaron Davidson
VP of Sales
Aaron joins Crelate with years of experience developing customer-centered growth plans executed through sales and customer success teams. He brings a diverse skill set to the table, from starting his own ventures to launching new product lines, but thrives when coaching his team how to optimize the buyer’s journey so it’s seamless for all customers, no matter what size, specialty or needs.
Our Team
Stephanie Norwood
Practice Manager, Professional Services
Ian Remington
Practice Manager, Customer Success
Tim Keckler
Senior Account Executive
Brittanie Sanders
Senior Account Executive
Erik Pool
Software Architect
Phillip Hunt
Software Architect
Wilson Wong
Senior Design Engineer II
Ann Landis
Senior Accountant
Devon Carlson
Software Engineer
Dalena Pham
Software Developer II
Chelsie Pettit
Customer Success Specialist II
Daniel Shikoff
Software Developer II
Matt Peebles
Software Developer II
Wilson Attebery
Field Marketing Manager
Dan Mattwig
Software Design Engineer I
Ryan Fonda
Account Executive
Joshua King
Software Developer II
Kaleigh Hendershot
Customer Success Specialist II
Benjamin Stecher
Software Developer I
Danny Bissell
Software Developer I
Sarah Koss
Product Owner
Beth Heitkemper
Visual Designer
Mac Stapleton
Account Executive
Bryant Crone
Software Developer II
Lindsey Wise
Customer Success Specialist II
Blake Gregory
Sales Development Representative
Pache Gray
Human Resource Manager
Jared Boisseranc
Software Engineer
Don Humphreys
Account Executive
Chris Hesson
Senior Consultant
Melody Spraw
Product Consultant
You?
Crelate by the Numbers
Staffing + Recruiting Agency Customers
Contacts and Candidates Managed
Notes and Activities Tracked
Our History
Client Portal
The new Crelate Client Portal provides a way for recruiters to gather external feedback about candidates, generate reports, and securely communicate recruiting information with clients.
Email Campaigns
Send personalized emails to thousands of contacts in your ATS database and track the performance of your emails by seeing the open rates, click-thru rates, and more.
RingCentral Calling and Texting
Text and call your candidates from Crelate Talent and automatically record your phone interactions under each contact record.
Zapier Integration
Connect Crelate to thousands of apps to automate tasks with Zapier.
1000 Customers
We reached our 1,000 customer milestone.Check out our press about 1,000 recruiting teams using Crelate.
New Mobile Experience
Take your recruiting on the go with many of Crelate’s most popular capabilities now enabled through the Crelate Connector mobile app.
Microsoft Office Online
Deeper Microsoft integration allows recruiters to edit and manage Microsoft Office documents by linking a Crelate account with an Office 365 subscription.
850 Customers
Over 850 recruiting, staffing and consulting agencies use Crelate to power their recruiting processes.
Video Interviews
Integrate with Spark Hire to schedule video interviews directly from your Crelate account with automatic synchronization to your Spark Hire account.
Text Messaging by Crelate
Text Messaging by Crelate allows recruiters to communicate with the mobile candidate and sync conversations with the Crelate database for future reference.
GDPR Release
On May 25th, the General Data Protection Regulation (GDPR) went into effect in the EU. At the same time, Crelate released a suite of features to help manage consent and data.
April Release
More career portal customizations, improved job SEO, Google Jobs metadata, better international support and much more.
700 customers
Crelate continues to grow and help more staffing and recruiting agencies to succeed.
February Release
Major updates to our reports and recruiting analytics, a new dasbboard builder, plus new activity templates. Learn more.
600 Customers
Crelate more than doubles its customer base to 600+ staffing, recruiting and other talent-centric businesses.
October Release
Next generation Recruiting CRM, Opportunity Management, Candidate Portal Search and more.
June Release
Business Premium Launched, mobile client updates, self-signup and more.
March Release
Chrome Parser Updates, Beta of Business Premium, Public API Beta and more.
December Release
Candidate Application Process Improvements, Major Server Upgrades and more.
October Release
Email integration with Gmail and Office 365, Job Board Integration updates and more.
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