We power businesses that power the gig economy.™

Recruiting software that’s as flexible as the flexible workforce.

Crelate was founded to help talent-focused businesses grow and manage their relationships with a fluid and increasingly dynamic global workforce. We believe the heart of talent management is the human relationships we create and build over time. Our goal is to build software the reflects our shared values of collaboration, transparency and equality to connect more people with more opportunities more often.

What’s in a name?

Crelate – Pronounced /krēˈlāt/

The heart of recruiting is relationship building. Our name reflects this belief.

Create + Relationships = Crelate

Our Approach

Never stop improving

Listen, create, repeat. It’s simple to say, but hard to do. We take pride in our ability to bring an iterative, consultative and empathic approach to product development and delivery. We have a relentless passion for improvement and we’re always looking to what customer challenges we can tackle next.

Be flexible by default

Talent management is fluid and collaborative by nature – we build software that reflects this belief. We let you skips steps, go back, change your mind and fill things in later. We’re known to say that if you can’t turn it off, it’s not a feature. If there are rules to enforce and processes to follow; they need be your rules and processes, not ours.

Love and listen to our customers

We believe that software is only as good as the service that comes with it. We take great pride in providing personalized and quality support in every way. We also love feedback, in fact we live on it. Everybody in our company speaks with customers. Period. Our approach is to listen to what customers say they want and then build what we know they need.

Sell and price it like we’d want to buy it

Our approach to pricing is to be transparent, reasonable and fair. We know we aren’t a fit for everyone and that’s OK. We’ll tell you what we’re good at and where we’re still improving. We have a business to run, just like you. Our goal is to continually improve our product, provide amazing support and to do so at an industry leading value.

“Whether we know it or not, we’re all gig workers now. Talent mobility is at an all-time high and the recruiting profession is rapidly adapting to meet this challenge; recruiting software needs to do the same.”

– Aaron Elder, CEO of Crelate

Our Management Team

Board of Directors

Aaron Elder – Co-founder, CEO

Mark Barrett – Co-founder, Sales Advisor

Michael Speca – Co-founder, Operations Advisor

Ken Thompson – Finance Advisor

David Thacher – Product + Market Advisor

Aaron Elder

CEO & Co-founder

Aaron leads Crelate’s customer-centric approach to product design. A self-taught developer, experienced consultant and visual arts major; Aaron brings a blend of design, technical skills and customer empathy to the products he creates. Crelate is Aaron’s 4th successful product. The first was sold to Microsoft in 2001, where he lead the Application + UX development teams for Microsoft Dynamics CRM 1.x to 3.0. After, Aaron and his co-founders, started a technical consultancy, which grew quickly to almost 150 strong. During this time, Aaron experienced first hand the challenges of recruiting and building a talent-based business. This business was sold to Avanade in 2010.

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James Dulin

Chief Product Officer

James grew his leadership style from his time in the U.S. Army, and has established a very collaborative environment for our Product Team to thrive in. With over 12 years of Project Management and Solution Architecture experience supporting enterprise customers, James has ingrained two traits into Crelate’s culture; A strong customer empathy, and an insatiable desire for improvement. Under James’ vision, Crelate is a very smart and intuitive application and our customers enjoy receiving new features at a release pace unrivaled in the industry.

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Tim Keckler

Director of Customer Success

Tim is relentlessly passionate about our customers and manages our team of Customer Success Specialists. Bringing years of brick and mortar sales management experience, Tim not only understands the importance of how our software serves our customers, but how our training, customer service, and software combined makes our customers successful.

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Clint Simon

CTO

Clint leads Crelate’s product development team. A startup veteran, Clint brings years of extensive enterprise-caliber development and design experience. Prior to Crelate, Clint served as a lead architect helping a wide variety of Fortune 500 companies to implement sophisticated technology solutions.