We power businesses that power the gig economy.™

Recruiting software that’s as flexible as the flexible workforce.

Crelate was founded to help talent-focused businesses build relationships with an increasingly dynamic global workforce. We believe great things happen when people and business come together around a shared interest and mutual benefit. We build software that reflects our shared values of collaboration, transparency and equality to help everyone connect with better opportunities.

What’s in the name?

Crelate – Pronounced /krēˈlāt/

The heart of recruiting is relationship building. Our name reflects this belief.

Create + Relationships = Crelate

Our Approach

Always customer-centric

We are on a mission to be the most customer-centric talent engagement and recruiting software solution provider on the planet.

Never stop improving

Listen, create, repeat. It’s simple to say, but hard to do. We take pride in our ability to bring an iterative, consultative and empathic approach to product development and delivery. We have a relentless passion for improvement and we’re always looking for new customer challenges we can tackle next.

Flexible by default

Talent management is fluid and collaborative by nature – we build software that reflects this belief. We let you skips steps, go back, change your mind and fill things in later. We’re known to say that if you can’t turn it off, it’s not a feature. If there are rules to enforce and processes to follow; they need be your rules and processes, not ours.

Love and listen to our customers

We believe that software is only as good as the service that comes with it. We take great pride in providing personalized and quality support in every way. We also love feedback, in fact we live for it. Everybody in our company speaks with customers. Period. Our approach is to listen to what customers say they want and then build what we know they need.

Sell it like we’d want to buy it

Our approach to pricing is to be transparent, reasonable and fair. We know we aren’t a fit for everyone and that’s OK. We’ll tell you what we’re good at and where we’re still improving. We have a business to run, just like you. Our goal is to continually improve our product, provide amazing support, and to do so at an industry leading value.

“Whether we know it or not, we’re all gig workers now. Talent mobility is at an all-time high and the recruiting profession is rapidly adapting to meet this challenge; recruiting software needs to do the same.”

– Aaron Elder, CEO of Crelate

Our Management Team

Board of Directors

Aaron Elder – Co-founder, CEO

Joe Onofrio – Five Elms

David Thacher – Product + Market Advisor

Aaron Elder

CEO & Co-founder

Aaron leads Crelate’s customer-centric approach to product design. A self-taught developer, experienced consultant and visual arts major; Aaron brings a blend of design, technical skills and customer empathy to the products he creates. Crelate is Aaron’s 4th successful product. The first was sold to Microsoft in 2001, where he led the Application + UX development teams for Microsoft Dynamics CRM 1.x to 3.0. After, Aaron and his co-founders, started a technical consultancy, which grew quickly to almost 150 strong. During this time, Aaron experienced first hand the challenges of recruiting and building a talent-based business. This business was sold to Avanade in 2010.

James Dulin

VP of Product

James grew his leadership style from his time in the U.S. Army, and has established a very collaborative environment for our Product Team to thrive in. With over 12 years of Project Management and Solution Architecture experience supporting enterprise customers, James has ingrained two traits into Crelate’s culture; A strong customer empathy, and an insatiable desire for improvement. Under James’ vision, Crelate is a very smart and intuitive application and our customers enjoy receiving new features at a release pace unrivaled in the industry.

Tim Keckler

Senior Account Executive

Tim is relentlessly passionate about our customers and manages our team of Customer Success Specialists. Bringing years of brick and mortar sales management experience, Tim not only understands the importance of how our software serves our customers, but how our training, customer service, and software combined makes our customers successful.

Clint Simon

VP of Product

Clint leads Crelate’s product development team. A startup veteran, Clint brings years of extensive enterprise-caliber development and design experience. Prior to Crelate, Clint served as a lead architect helping a wide variety of Fortune 500 companies to implement sophisticated technology solutions.

Katie Stiles

VP of Finance & Operations

Katie is a dedicated accounting professional experienced in developing and implementing financial systems and HR processes that significantly improve profitability. Katie has served as the lead for all financial matters for 10 years at several tech companies in the Seattle area. She’s been responsible for managing all financial matters during company transitions from privately owned to publicly traded.

Colin Parker

VP of Marketing

Colin is a growth marketing leader with deep experience in marketing strategy, content marketing, SEO, and go-to-market execution for early and mid-stage start-ups. Colin has managed and worked alongside some of the best digital marketing minds in the industry on the agency side, and holds an MBA from the Foster School at the University of Washington.

Allora Doolittle

Director of Product Management

Allora started her career in the software industry as a developer for 6 years, learning the ins and outs of programming. She used her knowledge to pivot her career and take on Business Analyst roles at technology companies for over 15 years. Now at Crelate, Allora is responsible for Product Development and managing our engineering team’s bandwidth to release new Recruiting ATS and CRM functionality to Crelate customers.

Aaron Davidson

VP of Sales

Aaron joins Crelate with years of experience developing customer-centered growth plans executed through sales and customer success teams. He brings a diverse skill set to the table, from starting his own ventures to launching new product lines, but thrives when coaching his team how to optimize the buyer’s journey so it’s seamless for all customers, no matter what size, specialty or needs.